Case study · Kendall
A clear analytics dashboard for Shopify merchants
A clear analytics dashboard for Shopify merchants, delivered fast. Our engineers owned the React front end of Kendall’s attribution platform, built by founders who grew their own brand past $50 million in annual sales.
Reviewed by Usman Nadeem, Founder and CEO
- Client
- Kendall
- Industry
- E-commerce analytics
- Service
- Custom Software
- Engagement
- Staff Augmentation
Quick answer
What is the Kendall case study?
A clear analytics dashboard for Shopify merchants, delivered fast. Our engineers owned the React front end of Kendall’s attribution platform, built by founders who grew their own brand past $50 million in annual sales.
Kendall works in E-commerce analytics. Service: Custom Software. Engagement: Staff Augmentation.
The challenge
What they needed
Kendall’s team had built a strong data backend. They needed dense, real-time data (ad attribution, trends, funnels, alerts) presented so non-technical store owners could act on it, without slowing their roadmap. The team needed the front end to make the data easy to use, without rebuilding the backend.
The result
What changed
- Faster front-end delivery without extra load on the in-house team
- Production-ready code with minimal revisions
- An accelerated launch timeline
What we built
How we solved it
Analytics dashboards
Live order views, attribution breakdowns and campaign tables.
Data visualization
Charts, trend graphs and KPI cards on real-time data.
Clear merchant experience
Insights without technical complexity.
Backend team integration
Built to Kendall’s API contracts, alongside their team.
The full story
In detail
About Kendall
Kendall is a Shopify-native analytics and attribution platform, built by e-commerce operators for e-commerce operators. It helps merchants spend ad budgets better, lower acquisition costs and improve conversion. Its founders grew their own direct-to-consumer brand past $50 million in annual sales using the same product.
Owning the front end
Kendall’s in-house team had built a strong data back end. We took ownership of the React front end, building the merchant-facing interface from Kendall’s designs and API contracts.
Dashboards store owners can act on
Live order views, attribution breakdowns and campaign tables, plus charts, trend graphs and KPI cards on real-time data, all designed for store owners who want clear answers without technical complexity.
Working as one team
Our engineers worked in step with Kendall’s back-end team on API contracts and component structure, keeping revisions to a minimum and helping bring the launch forward.
Facing something similar?
★★★★★
“MatrixTribe delivered clean, high-quality code with exceptional attention to detail. Their precision and efficiency minimized revisions and accelerated our launch timeline.”
Rishi KhaitanCo-founder, Kendall
Technology used
- React
- REST APIs
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About the Kendall project
What did Kendall need?
Kendall’s team had built a strong data backend. They needed dense, real-time data (ad attribution, trends, funnels, alerts) presented so non-technical store owners could act on it, without slowing their roadmap. The team needed the front end to make the data easy to use, without rebuilding the backend.
What changed after the work?
Front-end delivery was faster, without extra load on the in-house team. The code was production-ready, with minimal revisions. The launch timeline was accelerated. Our engineers owned the React front end, built from Kendall’s designs and API contracts. The in-house team kept its roadmap while we built the interface.
What did MatrixTribe build?
We built the analytics dashboards for live order views, attribution breakdowns and campaign tables. Data visualization adds charts, trend graphs and KPI cards on real-time data. The merchant experience gives insights without technical complexity. The team integrated with Kendall’s backend, building to Kendall’s API contracts alongside their team.